The Glamoratti Trend: The Decade of Decadence Returns
The decade of decadence is back in style—and honestly, it’s about time. Tailored suits with sculpted shoulders will grow three sizes. Funnel necks will be the base of every outfit. And jewelry? Well, that’ll get chunkier, bolder and golder. Gen Z and Millennials are driving this maximalist aesthetic. - Pinterest Predicts 2026 If 2010–2020 was the age of pared back “quiet luxury,” 2026 is shaping up to be loudly, unapologetically the opposite. Pinterest’s 2026 Glamoratti trend calls it a return to “the decade of decadence”: sculpted shoulders blown up beyond minimalism, funnel necklines that frame the face as armor, oversized [...]
Cloud Dancer is the 2026 Pantone Color of the Year, but Phthalo Green is the Color of our Hearts
You can spot me struggling to say this color in early 2025 when I spotted it trending among shades of green. Although it was new to me when I saw it in keyword research, it's a well-known, classic tone in art. The name is short for Phthalocyanine — a copper-based, synthetic greenish-blue pigment. Invented in the 1930s, as chemists turned experiments with synthetic dyes into paints. It quickly became popular with artists, and it is often visually associated with that era. According to one article, "When it was discovered, it was thought to be the most significant advance in [...]
What Pantone’s 2026 Color of the Year Gets Absolutely Right as Much As I Hate It
Pantone's selection of white (I mean Cloud Dancer) as the Color of the Year for 2026 is a comment on the current climate around creative risk. There's a lot of fear around launching anything that won't be wildly successful, repeatable, and predictable. It's why we're seeing so many movie remakes or why every trend feels like a revisit of something nostalgic from a different decade. This mindset boxes in projects in all creative spaces. The risks are fewer and the designs are becoming bland. The important question is whether we're going to let them get away with it. Risk-Free Creativity [...]
Giving Us Absolutely Nothing, Pantone’s 2026 Color of the Year Falls Flat White
Their pick for what everyone will be wearing, wanting, eating and otherwise consuming in 2026: Cloud Dancer, officially PANTONE 11-4201. Either way, it’s a pretty fancy name for … white. Or “a symbol of calming influence in a frenetic society” as well as “a blank canvas” on which we can all start again. - Pantone’s 2026 Color of the Year Is ‘Cloud Dancer’ from NY Times It's giving white lady with dreadlocks — Cloud Dancer that is. Critical commentary around the Pantone 2026 Color of the Year has become a contact sport in recent years as the design community evaluates [...]
Jump Off the Digital Marketing Carousel: Strategies for Small Businesses
Do you ever feel like you’re running in circles — posting, boosting, scheduling, analyzing — only to realize you’ve been chasing engagement like a dog after its own tail?If so, welcome to the digital marketing carousel, where the music never stops, the metrics keep spinning, and “consistency” starts to feel like a bad joke. Here’s the thing: digital marketing is easy to do. That’s why everyone does it.It’s also incredibly hard to do well. That’s why your engagement rate flatlines while your competition somehow keeps going viral with a video of their intern and a cup of iced coffee. The [...]
How to Maximize Co-Op Dollars for Automotive Advertising
As a dealership, your marketing budget is precious. Every dollar counts, and in the automotive world, one of the most valuable resources is your manufacturer’s co-op advertising program. Co-op dollars—funds provided by manufacturers to support local advertising efforts—can stretch your marketing budget further, drive more traffic, and increase vehicle sales. But many dealerships leave money on the table because they don’t fully understand how to leverage these funds effectively. I’m Danielle Verderame, owner of a boutique marketing agency here in Lynchburg, Virginia. I began my career in automotive advertising working with AutoNation dealerships, starting with John Elway’s group in Denver. [...]
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