SEO & SEM
SEO & SEM
Grow your eStore’s search traffic using organic (SEO) or paid (SEM) tactics. We can come alongside and edit your content to rank higher on search. If you’re not already on Google Ads, Google Search Console and Google Merchant Center, we can connect your website to those tools. Then, we can review your current state and report back our findings. We can work on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly) and Comment Sold. We offer one-time projects, flat-rate projects, and reports.
If you need ongoing marketing support, we offer packages that are built around weekly consultation meetings. During those meetings, we discuss your marketing strategy and plan the tactics. Then, we divide those activities between you and our team. This allows you to expand your access to our wide marketing skill set without losing touch with your campaign. Focus on growing your business and we’ll find your customers.
Lite
- 1-on-1 consultation meeting
- 3 hrs Search Engine Optimization
Standard
- 1-on-1 consultation meeting
- 6 hrs Search Engine Optimization
Wrap-Around
- 1-on-1 consultation meeting
- 15 hrs Search Engine Optimization
Flat Rate Projects
Customers expect a sleek virtual shopping experience. You can update your online store with optimized product listings and clear categorization.
We’ll create optimized listings for 25 products in your online store.
This SEO services package includes:
- Keyword Research Report
- Optimized Product Description
- Image Alt tags
- Categories and tags
- Metadata
Available fields vary by platform and this price includes updating all appropriate data areas. I also offer my product photography services for clients in Central VA.
When you work with me, communication is everything. On our first phone call, we’ll discuss the items in your online store. I’m familiar with the specifications for most online stores, including:
- WooCommerce (WordPress)
- Squarespace
- Shopify
- Etsy
- Amazon
- Barnes & Noble
- IngramSpark
- Facebook Shopping
- eBay
Whether you run your business entirely online or allow customers to preview your products before buying in-store, they will see a clear picture of what you offer.
This package includes listing and syncing your website products on Google Merchant Center (Organic, Free Listings). It also includes a consultation on boosting your listings with adspend.
This Google ad campaign will be focused on your products and targeted to your ideal customer. The campaign is based around your Google Merchant Center Listings — running for 3 weeks with a $250 Ad Spend
Want more organic traffic to your site? We can help you secure backlinks with reputable websites.
Why SEO Still Matters in the Age of AI
Our clients are proof that when you invest in quality SEO, traffic keeps climbing — even as AI transforms search. Search has always evolved — but relevance, authority, and user experience are constants that never go away. AI search doesn’t eliminate SEO; it rewards it.
Visibility goes beyond keywords.
Search engines and AI tools prioritize clarity, readability, and authority — the exact foundation of strong SEO.
Unique content wins.
AI can summarize, but it can’t replace fresh insights, expertise, and brand-specific content.
Authority signals matter more than ever.
Trust, expertise, and topical depth are the factors AI uses to surface sources. That’s SEO at work.
AI rewards answers.
The better your content solves a query, the more likely it is to be cited in overviews — driving visibility and clicks.
SEO adapts, always.
From mobile-first indexing to voice search to AI-driven results, we’ve stayed ahead by focusing on long-term strategies, not quick hacks.
AI still needs something to pull from.
High-quality, authoritative content is what fuels AI overviews and search summaries.
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a marketing agency for
Makers, eStores, and Retailers
We’re a Lynchburg marketing agency focused on everything retail. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.
