Social Media Marketing

A few years ago, a client’s secretary called to tell me, point-blank, “You’re dropping the ball.” She was frustrated because I hadn’t given feedback on a furniture catalog she wanted to use to redecorate their company’s foyer. I gently explained that an interior designer should make those choices — and that my marketing team would be happy to collaborate on any branded elements. “But isn’t that marketing?” she insisted. I tried to explain that interior design and marketing aren’t exactly the same thing. “Well, I think everything is marketing,” she said, in a huff. And in a sense, she wasn’t [...]

Setting out to prove that Pinterest has become a platform that is "additive instead of addictive", this year's Pinterest Presents focused on how their mission has grown them into a tool that advertisers can feel good about while still getting customers. 2025 Pinterest Presents Watch it here A Peaceful Corner of the Internet From the start, CEO Bill Ready doubled down on the company’s mission to protect emotional well-being. “We deliberately created a platform that makes you feel better when you use it, not worse,” he said. It’s a refreshing message in an era when “engagement” often means outrage. Pinterest’s [...]

The plus size (or all size) women's fashion conversation hasn't evolved much in the past decade. We've known for years that the average woman is bigger than sample size. We've listened to the biggest fashion brands explain away why they can't accommodate a large range of sizes. We've watched small, groundbreaking brands come and go. Every now and then, a celebrity or innovator attempts to transform the marketplace. But, it still feels like the conversation is stuck in neutral. Could Pinterest drive the "all size" fashion conversation forward? Earlier this year, Pinterest added body types as a filter for searches. [...]

Spoiler: It helps if you're kinda hot. Social media has become an indispensable tool for small businesses, revolutionizing the way we communicate, share, and consume content. While many people use platforms like Instagram, TikTok, and Twitter casually, some seem to have an innate ability to thrive in and monetize the social media ecosystem. What exactly makes these individuals stand out? In this article, we'll explore the key traits of people who are good at social media and the valuable lessons you can learn from them. As a quick disclaimer, the fast pace of social media means we won't be updating [...]

Sign up for our newsletter to get the password! We've created 25 canva templates to inspire your Black Friday Sales Events. They're sized for social media and all you have to do is update them with your brand and products. Access them HERE. The Value of Canva Templates Whether you're a small business owner, a social media influencer, or a student working on a presentation, eye-catching designs can make a significant impact. That's where Canva comes in. This versatile design platform offers a plethora of templates that make it easy for anyone, regardless of their design experience, to [...]

When you think of Pinterest, your mind might immediately conjure images of wedding planning boards, DIY crafts, and fashion inspiration. Traditionally, Pinterest has been perceived as a platform predominantly used by women. However, this perception overlooks a growing and valuable audience: men. In this blog post, we'll explore why targeting men on Pinterest is a savvy move for marketers and how you can effectively reach this overlooked demographic. Targeting Men on Pinterest While it's true that Pinterest's user base has historically skewed female, recent trends indicate a shift. Men are increasingly using Pinterest for a variety of purposes, from home [...]