Thinking about hiring SEO? Here’s everything you need.
For many small business owners, managing SEO can be a daunting task. It's both technical and time-consuming — with better results if you have expertise. Yet, many people feel out of their depth hiring an agency. It's hard to hold a vendor accountable if you don't know much about the topic. That's why we've created a roundup of best practices and standard tasks. If you're considering hiring an SEO agency, here's everything you need to know. Common Pain Points of DIY SEO Small business owners often face several challenges when attempting to tackle SEO on their own. Lack of Expertise [...]
The Top Color Trends Going into 2025
One often overlooked strategy for enhancing product descriptions is the effective incorporation of color trends. Not only does this technique appeal visually to shoppers, but it also plays a pivotal role in optimizing your site for search engines. Let's explore how you can creatively use colors in your product descriptions to benefit both your customers and your SEO strategy. For this report, I looked up keywords related to each color and then sorted them by search volume and year/year change. I also noted keywords that caught my eye as helpful for visual trends and product descriptions. Top Red Color Trends [...]
How to Get More from Your Marketing Team
There's a reason why The Shop Shop is built around weekly emails and regular, scheduled meetings. Projects don’t stall on their own. They fall into the abyss because of communication issues, personnel problems, or process barriers. Below are the most common areas that project managers need to address. How to Get More from Your Marketing Team Whether you have an internal marketing team or work with an agency, optimizing their performance can significantly impact your bottom line. However, it's not uncommon for marketing projects to face roadblocks. Common Issues that Stall Marketing Projects Lack of Clear Objectives Without well-defined goals, marketing [...]
The Importance of Focusing on One Topic in Content Writing
Writers often face the challenge of choosing what to write about and how to present it effectively. One crucial strategy that stands out is focusing on a single topic per piece of content. This approach is not just beneficial for clarity and reader engagement, but it also plays a significant role in enhancing Search Engine Optimization (SEO). Let's explore why zeroing in on one topic is essential and how it can boost your SEO efforts. The Importance of Focusing on One Topic in Content Writing Focusing on one topic per piece of content is a strategic approach that benefits both [...]
The Rule of Three: Capturing Attention in Your Content
Friends, Romans, Countryman, the rule of three will diminish your blood, sweat, and tears as you write through the good, the bad, and the ugly. The rule of three creates a powerful pattern that readers intuitively recognize. We're conditioned to find sets of three in the world around us. Father, Son, and Holy Spirit Life, liberty, and the pursuit of happiness Faith, Hope, and Love Veni, Vidi, Vici Stop, Look and Listen Sex, lies, and videotape Government of the people, by the people, for the people Unwept, unhonored, unsung Duty – Honor – Country Bacon, Lettuce, Tomato Better, Faster, Stronger [...]
The Power of Plain Language: Why Using Obscure Words Can Hurt Your Message
You may refrain from ululating. This multifarious utilization of ill-placed declamation generates superfluous gregariousness. Many writers rely on the thesaurus tool in word processors — a grade-school habit. They substitute their text to boost character count. Sometimes, it's an attempt to add a little spice or sound smarter. Many of these words are close in meaning but, aren't exact synonyms. As a general rule, don't use a word the first time you see it. You probably don't have a complete grasp of its meaning and use. Furthermore, it isn't part of your voice as a writer. So, it will lower [...]
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