Social Media Marketing

When families are planning a final farewell, they are not just searching for a service; they are looking for trust, clarity, and compassion. In 2025, our team worked with an ash scattering service that helps families honor loved ones with their mountaintop scatter garden, memorial tree or at sea, with a goal of increasing visibility, improving their digital presence, and making the booking experience easier for families during a difficult time. Through consistent organic content, strategic paid meta ads management, and thoughtful campaign optimization, the results were significant: revenue increased 74% year-over-year and the number of purchases grew 56%. At [...]

It’s time to mix up your spritz. Gen Z and Millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Expect luxury to linger in layers next year. - Pinterest Predicts 2026 In 2026, fragrance culture is undergoing a fundamental shift — away from one single signature scent toward a more experimental, bespoke approach. Pinterest’s “Scent Stacking” trend reflects this evolution, fueled by Gen Z and Millennials who are blending perfumes, oils, and aromatic products to craft individualized olfactory identities. What was once a quiet niche interest is poised to become [...]

The decade of decadence is back in style—and honestly, it’s about time. Tailored suits with sculpted shoulders will grow three sizes. Funnel necks will be the base of every outfit. And jewelry? Well, that’ll get chunkier, bolder and golder. Gen Z and Millennials are driving this maximalist aesthetic. - Pinterest Predicts 2026 If 2010–2020 was the age of pared back “quiet luxury,” 2026 is shaping up to be loudly, unapologetically the opposite. Pinterest’s 2026 Glamoratti trend calls it a return to “the decade of decadence”: sculpted shoulders blown up beyond minimalism, funnel necklines that frame the face as armor, oversized [...]

  You can spot me struggling to say this color in early 2025 when I spotted it trending among shades of green. Although it was new to me when I saw it in keyword research, it's a well-known, classic tone in art. The name is short for Phthalocyanine — a copper-based, synthetic greenish-blue pigment. Invented in the 1930s, as chemists turned experiments with synthetic dyes into paints. It quickly became popular with artists, and it is often visually associated with that era. According to one article, "When it was discovered, it was thought to be the most significant advance in [...]

Pantone's selection of white (I mean Cloud Dancer) as the Color of the Year for 2026 is a comment on the current climate around creative risk. There's a lot of fear around launching anything that won't be wildly successful, repeatable, and predictable. It's why we're seeing so many movie remakes or why every trend feels like a revisit of something nostalgic from a different decade. This mindset boxes in projects in all creative spaces. The risks are fewer and the designs are becoming bland. The important question is whether we're going to let them get away with it. Risk-Free Creativity [...]

Their pick for what everyone will be wearing, wanting, eating and otherwise consuming in 2026: Cloud Dancer, officially PANTONE 11-4201. Either way, it’s a pretty fancy name for … white. Or “a symbol of calming influence in a frenetic society” as well as “a blank canvas” on which we can all start again. - Pantone’s 2026 Color of the Year Is ‘Cloud Dancer’ from NY Times It's giving white lady with dreadlocks — Cloud Dancer that is. Critical commentary around the Pantone 2026 Color of the Year has become a contact sport in recent years as the design community evaluates [...]