Jump Off the Digital Marketing Carousel: Strategies for Small Businesses
Do you ever feel like you’re running in circles — posting, boosting, scheduling, analyzing — only to realize you’ve been chasing engagement like a dog after its own tail?If so, welcome to the digital marketing carousel, where the music never stops, the metrics keep spinning, and “consistency” starts to feel like a bad joke. Here’s the thing: digital marketing is easy to do. That’s why everyone does it.It’s also incredibly hard to do well. That’s why your engagement rate flatlines while your competition somehow keeps going viral with a video of their intern and a cup of iced coffee. The [...]
How to Maximize Co-Op Dollars for Automotive Advertising
As a dealership, your marketing budget is precious. Every dollar counts, and in the automotive world, one of the most valuable resources is your manufacturer’s co-op advertising program. Co-op dollars—funds provided by manufacturers to support local advertising efforts—can stretch your marketing budget further, drive more traffic, and increase vehicle sales. But many dealerships leave money on the table because they don’t fully understand how to leverage these funds effectively. I’m Danielle Verderame, owner of a boutique marketing agency here in Lynchburg, Virginia. I began my career in automotive advertising working with AutoNation dealerships, starting with John Elway’s group in Denver. [...]
Why Your Marketing Team Can’t Fix Everything (Even in a Social Media-Driven World)
A few years ago, a client’s secretary called to tell me, point-blank, “You’re dropping the ball.” She was frustrated because I hadn’t given feedback on a furniture catalog she wanted to use to redecorate their company’s foyer. I gently explained that an interior designer should make those choices — and that my marketing team would be happy to collaborate on any branded elements. “But isn’t that marketing?” she insisted. I tried to explain that interior design and marketing aren’t exactly the same thing. “Well, I think everything is marketing,” she said, in a huff. And in a sense, she wasn’t [...]
Everything You Missed from the 2025 Pinterest Presents
Setting out to prove that Pinterest has become a platform that is "additive instead of addictive", this year's Pinterest Presents focused on how their mission has grown them into a tool that advertisers can feel good about while still getting customers. 2025 Pinterest Presents Watch it here A Peaceful Corner of the Internet From the start, CEO Bill Ready doubled down on the company’s mission to protect emotional well-being. “We deliberately created a platform that makes you feel better when you use it, not worse,” he said. It’s a refreshing message in an era when “engagement” often means outrage. Pinterest’s [...]
Could Pinterest lead the next wave of All Size fashion?
The plus size (or all size) women's fashion conversation hasn't evolved much in the past decade. We've known for years that the average woman is bigger than sample size. We've listened to the biggest fashion brands explain away why they can't accommodate a large range of sizes. We've watched small, groundbreaking brands come and go. Every now and then, a celebrity or innovator attempts to transform the marketplace. But, it still feels like the conversation is stuck in neutral. Could Pinterest drive the "all size" fashion conversation forward? Earlier this year, Pinterest added body types as a filter for searches. [...]
People who are naturally good at social media do these things… and how you can use them to grow your followers
Spoiler: It helps if you're kinda hot. Social media has become an indispensable tool for small businesses, revolutionizing the way we communicate, share, and consume content. While many people use platforms like Instagram, TikTok, and Twitter casually, some seem to have an innate ability to thrive in and monetize the social media ecosystem. What exactly makes these individuals stand out? In this article, we'll explore the key traits of people who are good at social media and the valuable lessons you can learn from them. As a quick disclaimer, the fast pace of social media means we won't be updating [...]
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