Unlocking the Potential: Targeting Men on Pinterest
When you think of Pinterest, your mind might immediately conjure images of wedding planning boards, DIY crafts, and fashion inspiration. Traditionally, Pinterest has been perceived as a platform predominantly used by women. However, this perception overlooks a growing and valuable audience: men. In this blog post, we'll explore why targeting men on Pinterest is a savvy move for marketers and how you can effectively reach this overlooked demographic. Targeting Men on Pinterest While it's true that Pinterest's user base has historically skewed female, recent trends indicate a shift. Men are increasingly using Pinterest for a variety of purposes, from home [...]
What’s trending for Summer Fashion on Pinterest
Tap into the top fashion trends for this summer! One platform that has proven to be a treasure trove of inspiration and trend forecasting is Pinterest. By tapping into Pinterest's summer trends, you can enhance your organic social media presence and connect with your audience in a meaningful way. What's trending for Summer Fashion on Pinterest Pinterest is not just a social media platform; it's a visual discovery engine where users go to explore, plan, and find inspiration for every aspect of their lives. With over 450 million monthly active users, Pinterest offers businesses a unique opportunity to understand what [...]
Everything You Need to Know About Targeting the 55+ Audience on Pinterest
This isn't your grandma's grandma. GenX and Baby boomers aren't falling behind with social media and technology but, they're often forgotten in emerging online spaces. That's a huge misfire considering they have a higher spend per household than younger generations, are going through life transitions (empty nest), and have more time to focus on their dreams. Pinterest is the perfect place to capture their attention. However, misconceptions about their engagement online have often led to missed opportunities. In this blog post, we’ll debunk these myths and highlight how targeting this demographic on Pinterest can expand your reach. Common Misconceptions About [...]
The Top Color Trends Going into 2025
One often overlooked strategy for enhancing product descriptions is the effective incorporation of color trends. Not only does this technique appeal visually to shoppers, but it also plays a pivotal role in optimizing your site for search engines. Let's explore how you can creatively use colors in your product descriptions to benefit both your customers and your SEO strategy. For this report, I looked up keywords related to each color and then sorted them by search volume and year/year change. I also noted keywords that caught my eye as helpful for visual trends and product descriptions. Top Red Color Trends [...]
How to Get More from Your Marketing Team
There's a reason why The Shop Shop is built around weekly emails and regular, scheduled meetings. Projects don’t stall on their own. They fall into the abyss because of communication issues, personnel problems, or process barriers. Below are the most common areas that project managers need to address. How to Get More from Your Marketing Team Whether you have an internal marketing team or work with an agency, optimizing their performance can significantly impact your bottom line. However, it's not uncommon for marketing projects to face roadblocks. Common Issues that Stall Marketing Projects Lack of Clear Objectives Without well-defined goals, marketing [...]
Choosing the Right Platform: Facebook Ads, LinkedIn Ads, or Google AdWords
When it comes to digital advertising, businesses have a many platforms to review. Three of the most popular platforms are Facebook Ads, LinkedIn Ads, and Google AdWords. Each of these platforms has its unique strengths and is suited for different advertising goals. We explain benefits of each platform, when to use them, and how they compare to one another. Choosing the Right Platform: Facebook Ads, LinkedIn Ads, or Google AdWords Are you sure which pay-per-click (PPC) ad will work best for your campaign? This article compares the big three: LinkedIn, Facebook, and Google. Each platform requires experience to get the [...]
Understand Shopping Trends
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