How We Increased Revenue 74% Year-Over-Year for this Service-Based Business

When families are planning a final farewell, they are not just searching for a service; they are looking for trust, clarity, and compassion. In 2025, our team worked with an ash scattering service that helps families honor loved ones with their mountaintop scatter garden, memorial tree or at sea, with a goal of increasing visibility, improving their digital presence, and making the booking experience easier for families during a difficult time. Through consistent organic content, strategic paid meta ads management, and thoughtful campaign optimization, the results were significant: revenue increased 74% year-over-year and the number of purchases grew 56%.

At the beginning of the year, our client faced a challenge common among niche service providers. The service itself was meaningful and unique, but brand awareness was limited and website traffic was inconsistent. Families needed to discover the service at the right moment and feel confident choosing it. Our strategy focused on creating consistent visibility, improving efficiency with paid advertising, and optimizing the website experience so families could move comfortably from research to booking.

Promoting a Service-Based Business

Throughout 2025, we maintained monthly organic posting across Meta (Facebook and Instagram) as well as Pinterest. The content focused on service location highlights, educational posts explaining ash scattering options, compassionate messaging that helped families understand what to expect and encouraging scripture to provide comfort. For services that require trust and sensitivity, this type of content is essential. By explaining options clearly and keeping the client visible online, we built familiarity before families were ready to book.

Alongside organic content, we strategically managed Meta ad campaigns with an average daily budget of $9. Carefully targeted campaigns reached high-intent audiences searching for memorial services. Clear messaging, location-based targeting, and optimized landing pages helped turn interest into bookings. Paid social ultimately became the largest contributor to new traffic and total users year-over-year, demonstrating how efficient ad management can deliver strong results even with a controlled budget.

Toward the end of the year, we further optimized campaign performance by implementing Meta Advantage+ audience targeting. Rather than relying only on predefined audiences, Advantage+ allowed Meta’s algorithm to identify high-intent users based on engagement patterns and behavioral signals. We combined this with retargeting audiences, ensuring more touchpoints website visitors. This powerful combination improvement helped increase delivery efficiency and brought more qualified visitors to the website without increasing ad spend, contributing to the continued growth in bookings and revenue. 

The Takeaway

The year-over-year growth for the client shows what’s possible when consistent organic content, efficient paid advertising, and smart campaign optimization work together. With just a $9 daily ad budget and targeted strategy, we were able to drive meaningful increases in both bookings and revenue while helping more families discover a service they can trust during an important moment in their lives.