Make time for your hot brand summer! We’re back with all the tips and inspiration you need to fall back in love with your brand before the first autumn frost. Inside, you’ll find articles with ideas to promote your business — and get through these tough summer months.

Marketing Tips for Summer

Right now, we’re taking full advantage of the (little bit slower) J months to help our clients glow up their brands before that back-to-school shopping slides into holiday sales season.

Most of our clients are geared up to capture new retailers on Faire during their upcoming virtual market and we’re excited about their new product-level analytics. If you’re not on this platform, we’d recommend jumping on it this summer to get in front of brands while they’re stocking their shops for the holidays.

Inside home trends, it’s shaping up to be a Practical Magic meets 90s Butter Mom autumn. The Faire Fall Decor Report notes an uptick in wholesale trends including:

  • 1,018% “cottage core decor” & 525% “grandma core”
  • 617% “porch goose” & 859% for “porch goose outfits”
  • 484% “planters” & 82% “porch swing”

  • 71% “coir doormat”

  • 68% “dried flowers”

  • 44% “ceramic” & 58% “live edge wood”

  • 81% “incense” & 187% “incense holders”

  • 87% “witchy decor”, 100% “celestial decor”, 152% “dark academia decor”

As an agency that loves inbound and content marketing, we’re always highlighting ways our clients can align with search trends. These Pinterest heatmaps (as well as specific research on trends.pinterest.com ) help us all stay ahead of customers during their research phase of shopping.

AI is still on everyone’s minds especially as it impacts SEO and GEO. Luckily, Google has released an optimization guide that clears up some of the recent misinformation about how to get cited. The hottest tip making the rounds? Set up a Reddit business account and start interacting with the subs. While Reddit has always been an excellent research ground for brands to identify pain points, education gaps and consumer questions in the market, it’s now a top priority in AI Overviews and responses.

Don’t miss this popular section of our site Brands We Love — featuring small businesses and local makers. We’re cycling some of our favorite brands through our space at Ashwood Manor Designs and featuring them on our social media accounts. If you know anyone who should be featured, send us their information. It’s the easiest backlink you’ll get all year.

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