The Best Online Store Insights from the Founders of Seventh Generation
As consumers are increasingly aware of the impact their purchases have on the environment, brands like Seventh Generation stand out as leaders. Since its inception in 1988, Seventh Generation has been dedicated to creating cleaning and personal care products that are environmentally responsible and effective. The brand sets a stellar example for marketing and growing an online store while maintaining a commitment to sustainability. Here's How They Did It Although it started with an online mail-order company, Seventh Generation quickly evolved into a sustainable, green brand. Interestingly, their simple packaging and eco-friendly materials were seen as a negative — at [...]
10 Marketing Concepts Every Shopify eStore Owner Should Study
Running a successful Shopify e-store goes beyond having a great product—it involves leveraging powerful marketing strategies to engage customers and boost sales. Below, we delve into 10 marketing concepts that every estore owner should study to increase visibility, create customer loyalty, and drive conversions. 1. Cognitive Biases Cognitive biases are inherent thinking errors that affect human judgment and decision-making. These biases influence consumer behavior and can be used in marketing to drive conversions. Examples include social proof, scarcity, and anchoring bias. How it works: By understanding cognitive biases, e-store owners can create marketing campaigns that appeal to consumers' mental shortcuts. [...]
Understanding Gen Z’s Relationship to Lip Gloss: The Fix-All for Everything
But over the past year, gloss has skyrocketed to its greatest heights yet. There are 209 million TikToks about lipgloss, with some creators posting regularly about it — their favourite formulas, brands and GRWM videos that focus solely on how to get the shiny look. Lipgloss Is So Back, Emily MacCulloch, Fashion Magazine Youth have always had a knack for redefining the rules and creating new standards for self-expression. For Gen Z, a generation born between 1997 and 2012, the obsession with lip gloss has grown beyond just a beauty product to something symbolic. It has evolved into a “fix-all” [...]
This is your Marketing on Dopamine
Dopamine has emerged as a buzzword, especially among Gen Z, sparking widespread discussions on social media platforms. Known as the "feel-good" neurotransmitter, dopamine plays a crucial role in how we experience pleasure, motivation, and reinforcement. Its newfound popularity as a topic of conversation is not just a reflection of increased awareness about mental health but also a testament to the changing landscape of digital culture and marketing. Dopamine Tattoo on Buzzfeed https://www.buzzfeed.com/sydrobinson1/overdone-trendy-tattoos Dopamine and Its Social Media Spotlight They tried to tamp the pleasure. They would not eat for days (intermittent fasting). They would eschew screens (digital detox). [...]
Crafting the Perfect Mother’s Day Advertising Campaign
Mother's Day is a cherished occasion celebrated worldwide, providing an excellent opportunity for retailers to connect with consumers and boost sales. Crafting an effective advertising campaign for Mother's Day involves thoughtful messaging, strategic timing, and well-planned promotions. Here's how retailers can plan their sales in advance of the holiday to maximize their impact. Understanding the Essence of Mother's Day Before diving into advertising strategies, it's crucial to understand the emotional significance of Mother's Day. This holiday is about celebrating and honoring mothers, recognizing their unconditional love, and showing appreciation. Retailers should ensure that their messaging resonates with these sentiments, crafting [...]
Unleashing Creativity: Lessons from Wason’s Puzzles
Creativity is often viewed as a mystical force, a spark of inspiration that ignites brilliance in art, science, and everyday problem-solving. But what if creativity could be better understood through cognitive psychology? This is where Peter Cathcart Wason's innovative tasks come into play, offering insights into the nature of creative thinking. Sometimes, people misunderstand creativity — substituting technical skill for creative ability, like when an artist sketches a perfectly lifelike representation of an object. Creativity is a way of thinking. It's actually the ability to combine previously unrelated mental elements in a novel, useful way. For example, Einstein was creative [...]
Understand Shopping Trends
We’re dropping our next newsletter in July 2026. Sign up for exclusive freebies, giveaways, and industry insights.
