Unleashing Creativity: Lessons from Wason’s Puzzles
Creativity is often viewed as a mystical force, a spark of inspiration that ignites brilliance in art, science, and everyday problem-solving. But what if creativity could be better understood through cognitive psychology? This is where Peter Cathcart Wason's innovative tasks come into play, offering insights into the nature of creative thinking. Sometimes, people misunderstand creativity — substituting technical skill for creative ability, like when an artist sketches a perfectly lifelike representation of an object. Creativity is a way of thinking. It's actually the ability to combine previously unrelated mental elements in a novel, useful way. For example, Einstein was creative [...]
Why You Should Include Infographics in Your 2025 Content Strategy
Whenever my clients ask for an infographic, I usually ask, "Why?" The most common reasons are that they: Want to add visual interest to a design (such as a brochure, information packet, or a webpage) Plan to share it on social media Hope infographics can boost traffic, data retention, etc. Most small businesses use infographics to build brand awareness, engage customers, or generate website traffic. However, many businesses struggle to understand the basics of how to make an infographic. Building a better infographic starts with understanding the "info" part. What is an Infographic? Designers draft visual images, such as a [...]
A Beginner’s Guide to Pinterest Marketing
As a small business owner, you may be wondering if Pinterest is a social media platform or a visual search engine. The answer is “both”. Understanding this duality allows you to promote your business more effectively. If you're looking tips for Pinterest marketing for beginners, this guide will help you get started. Search Engine and Social Media Platform Although Pinterest connects people like a social media platform, the tools within Pinterest use principles of search engines. Ben Silbermann, CEO of Pinterest, explains how their platform has grown from a catalog of ideas to a valuable, visual search engine. In an [...]
4 Action Items from Pinterest Predicts 2025
Pinterest Predicts 2025 is here! Retail marketers are already looking ahead to the coming year, planning strategies to engage consumers and boost sales. One powerful tool that should not be overlooked is Pinterest Predicts. This insightful resource can be a game-changer for content planning, offering a glimpse into emerging trends and consumer interests. Here's how retail marketers can harness Pinterest Predicts to create impactful content strategies for 2025. What is Pinterest Predicts? Pinterest Predicts is an annual report that forecasts upcoming trends based on user search and pinning behavior. Unlike traditional trend reports, Pinterest Predicts doesn’t just reflect what’s trending [...]
Canva Fonts for Christmas Designs
It's the most fonts-y time of the year! Everyone is knocking out Christmas cards, email blasts and last-minute sales event designs to close out the holiday season. If you're going cross-eyed from all the cookie-cutter templates and need something fresh, we've put together several font suggestions to inspire your holiday. designs. Choosing the Perfect Display Fonts for Christmas Design Projects The holiday season is a magical time, full of festive decorations, heartwarming gatherings, and creative design projects that capture the spirit of Christmas. Whether you're designing holiday cards, party invitations, or seasonal advertisements, selecting the right [...]
14 Eye-catching Words for Your Next Sales Promotion
One of my pet peeves in the client review process is when someone does an informal survey. Essentially, the client takes a sales promotion and passes it around their office (or sends it to their spouse or their mom) looking for feedback. Methodology aside, this really only works when the reviewers have the same point-of-view as your target audience. Otherwise, you’re just taking a poll of random opinions over drafting marketing materials with intention. They weren't a focus group. They're just people giving their thoughts without any stake in the success of the project. You Are Not Your Customer Sometimes [...]
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