Social Media Marketing

Whenever my clients ask for an infographic, I usually ask, "Why?" The most common reasons are that they: Want to add visual interest to a design (such as a brochure, information packet, or a webpage) Plan to share it on social media Hope infographics can boost traffic, data retention, etc. Most small businesses use infographics to build brand awareness, engage customers, or generate website traffic. However, many businesses struggle to understand the basics of how to make an infographic. Building a better infographic starts with understanding the "info" part. What is an Infographic? Designers draft visual images, such as a [...]

As a small business owner, you may be wondering if Pinterest is a social media platform or a visual search engine. The answer is “both”. Understanding this duality allows you to promote your business more effectively. If you're looking tips for Pinterest marketing for beginners, this guide will help you get started. Search Engine and Social Media Platform Although Pinterest connects people like a social media platform, the tools within Pinterest use principles of search engines. Ben Silbermann, CEO of Pinterest, explains how their platform has grown from a catalog of ideas to a valuable, visual search engine.  In an [...]

Pinterest Predicts 2025 is here! Retail marketers are already looking ahead to the coming year, planning strategies to engage consumers and boost sales. One powerful tool that should not be overlooked is Pinterest Predicts. This insightful resource can be a game-changer for content planning, offering a glimpse into emerging trends and consumer interests. Here's how retail marketers can harness Pinterest Predicts to create impactful content strategies for 2025. What is Pinterest Predicts? Pinterest Predicts is an annual report that forecasts upcoming trends based on user search and pinning behavior. Unlike traditional trend reports, Pinterest Predicts doesn’t just reflect what’s trending [...]

It's the most fonts-y time of the year! Everyone is knocking out Christmas cards, email blasts and last-minute sales event designs to close out the holiday season. If you're going cross-eyed from all the cookie-cutter templates and need something fresh, we've put together several font suggestions to inspire your holiday. designs.     Choosing the Perfect Display Fonts for Christmas Design Projects The holiday season is a magical time, full of festive decorations, heartwarming gatherings, and creative design projects that capture the spirit of Christmas. Whether you're designing holiday cards, party invitations, or seasonal advertisements, selecting the right [...]

The holiday season is a time of joy, celebration, and an essential period for businesses to capture the festive spirit through their designs. Whether you're creating a promotional flyer, an eye-catching advertisement, or a warm holiday greeting card, selecting the right font combination is crucial. Fonts do more than convey text in Christmas Designs. They set the tone, evoke emotions, and enhance the overall aesthetic of your design. Why Fonts Matter for Holiday Promotions Choosing the right font is as important as selecting the perfect color palette or imagery for your design. Here's why fonts play a vital role in [...]