Social Media Marketing

The plus size (or all size) women's fashion conversation hasn't evolved much in the past decade. We've known for years that the average woman is bigger than sample size. We've listened to the biggest fashion brands explain away why they can't accommodate a large range of sizes. We've watched small, groundbreaking brands come and go. Every now and then, a celebrity or innovator attempts to transform the marketplace. But, it still feels like the conversation is stuck in neutral. Could Pinterest drive the "all size" fashion conversation forward? Earlier this year, Pinterest added body types as a filter for searches. [...]

Spoiler: It helps if you're kinda hot. Social media has become an indispensable tool for small businesses, revolutionizing the way we communicate, share, and consume content. While many people use platforms like Instagram, TikTok, and Twitter casually, some seem to have an innate ability to thrive in and monetize the social media ecosystem. What exactly makes these individuals stand out? In this article, we'll explore the key traits of people who are good at social media and the valuable lessons you can learn from them. As a quick disclaimer, the fast pace of social media means we won't be updating [...]

Sign up for our newsletter to get the password! We've created 25 canva templates to inspire your Black Friday Sales Events. They're sized for social media and all you have to do is update them with your brand and products. Access them HERE. The Value of Canva Templates Whether you're a small business owner, a social media influencer, or a student working on a presentation, eye-catching designs can make a significant impact. That's where Canva comes in. This versatile design platform offers a plethora of templates that make it easy for anyone, regardless of their design experience, to [...]

When you think of Pinterest, your mind might immediately conjure images of wedding planning boards, DIY crafts, and fashion inspiration. Traditionally, Pinterest has been perceived as a platform predominantly used by women. However, this perception overlooks a growing and valuable audience: men. In this blog post, we'll explore why targeting men on Pinterest is a savvy move for marketers and how you can effectively reach this overlooked demographic. Targeting Men on Pinterest While it's true that Pinterest's user base has historically skewed female, recent trends indicate a shift. Men are increasingly using Pinterest for a variety of purposes, from home [...]

Tap into the top fashion trends for this summer! One platform that has proven to be a treasure trove of inspiration and trend forecasting is Pinterest. By tapping into Pinterest's summer trends, you can enhance your organic social media presence and connect with your audience in a meaningful way. What's trending for Summer Fashion on Pinterest Pinterest is not just a social media platform; it's a visual discovery engine where users go to explore, plan, and find inspiration for every aspect of their lives. With over 450 million monthly active users, Pinterest offers businesses a unique opportunity to understand what [...]

This isn't your grandma's grandma. GenX and Baby boomers aren't falling behind with social media and technology but, they're often forgotten in emerging online spaces. That's a huge misfire considering they have a higher spend per household than younger generations, are going through life transitions (empty nest), and have more time to focus on their dreams. Pinterest is the perfect place to capture their attention. However, misconceptions about their engagement online have often led to missed opportunities. In this blog post, we’ll debunk these myths and highlight how targeting this demographic on Pinterest can expand your reach. Common Misconceptions About [...]