Maple is the Top Fall Flavor But It Can’t Touch Pumpkin Spice’s Rep
Comparing maple to pumpkin spice illustrates several key points about how I like to use Google Trends as part of my search engine optimization strategy. As consumers, we know that pumpkin spice is popular and that interest in it peaks each fall (thanks, Starbucks). This makes the timing for any pumpkin spice promotion important. It's high-competition so, you don't want to be too early, too late, or too unoriginal. At the same time, interest in maple flavor exists year-round. It's a safe, stable option for a fall flavor. As you think about your content strategy, this information can inform [...]
Back to the Basics? The Cultural U-turn of the Pumpkin Spice Latte
In 2024, a girl's girl would never mock another girl's drink choice. Understanding how we got here is key to uncovering PSL's revival. For 20 years, Pumpkin Spice lattes have been a crucial part of autumnal marketing discussions. Why was it (is it?) so popular and how can we ride the coattails of Starbucks' success? In 2024, calling pumpkin spice a trend is no longer accurate. Rather, it's a zeitgeist, growing from trend to anti-trend to nostalgic mainstay. The Pumpkin Spice Cultural U-turn This year (2025), Starbucks released Pumpkin Spice on August 22, the earliest release to date. [...]
Spooky Strategies: How to Promote Your E-Store This Halloween
As the leaves turn and the air gets chillier, businesses all around are gearing up for one of the most exciting seasons for e-commerce: Halloween. This bewitching season offers a fantastic opportunity for e-store owners to cast a spell on new and existing customers with engaging promotions and eerie-sistible deals. Need some Halloween sale inspiration? Here’s how to make the most of this spooky season and ensure your e-store stands out from the ghoulish crowd. 1. Commit to the Halloween Vibe Firstly, embrace the spirit of Halloween in your online presence. This means more than just slapping some pumpkins and [...]
You Started a Shopify eStore. Now What?
If you just created a Shopify eStore, it can feel like you have a million things on your to-do list. This article tells you how to start promoting your Shopify eStore after you launch it. Who Are You? In this scenario, you are just starting with a Shopify store. Maybe you are an artist or maker. Perhaps you dream of owning a brick-and-mortar store one day. You might be working another job to support yourself while the store gets off the ground — and you don't want to take out a loan to build this business. You Started a Shopify [...]
What can we learn from the discourse around “Sundress Season”?
When I write about a trend after it's passed, I do so for two reasons. First, I think it's going to trend again in the next year. So, I'm publishing my thoughtful take on a buzzword 12 months before it trends again. Second, I think there is something to be learned that predicts the next trend. In the summer of 2024, sundress season developed a discussion that's worth exploring beyond the latest temperature drop. Why? The discourse surrounding sundress season tells us a lot about the voices that continue to shape fashion conversations (and it's not just the consumers). What [...]
Looking Back at the CWI Holiday Fundraiser
Verderame, LLC has helped me with many projects. The latest trying to get our online shop to the top during Christmas. Danielle and her team did a great job. We had more sales this past Christmas than ever before. She and her team work tirelesly to give their all for their client. I would highly recommend Verderame, LLC. - Diana, CWI Looking back at this holiday fundraiser for CWI, there are a lot of elements that would work for any non-profit. Several years prior, I built the American Craft Studio website for the Compassionate Women Initiative. We connected through a [...]
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