Dunkin’s Halloween Campaign Brings Together Two Trending Social Media Strategies
By the time you're reading my article, this campaign will be over and the trends mentioned here will be yesterday's news. But, understanding them is key to predicting what comes next for brands talking in our online spaces. Dunkin's most recent campaign, promoting a cute, spider donut leaned past zany into edgy. We're talking double entendres for a food that already lends itself to a lot of holes and glazing puns. The Deep Fried Posts One peculiar phenomenon has captured the attention of netizens worldwide: deep-fried memes. These heavily edited, vibrantly colored, and often nonsensical images have become [...]
What Starbuck’s Pumpkin Spice Latte Teaches Us About Limited Time Offers
Why did pumpkin spice flavor work for Starbucks but, not so well for everyone else? Their strategy is built on the scarcity principle of a limited-time offer. The pumpkin spice latte is a limited-time offer — and a shelf-stable food isn't. Between its first release and 2015, Starbucks reported passing 200 million sales of the beverage. Reporting on the popularity (and infamy) of the beverage is redundant at this point. It has become iconic, hashtagged-to-death, dissected for chemical components, and anthropomorphized as the incarnation of the basic white girl. This led many brands to try adding the trending flavor to their own products. [...]
Protected: Retail Shopping Calendar: Canva Templates for Every 2025 Holiday and Sales Event
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Updates on our $500 Pinterest Giveaway Winner
"Over a month ago I won A $500 Pinterest ad with the amazing @theshopshopco and Danielle turned my whole @pinterest life upside down in the most amazing way. I’m still digesting the analytics of it all but I am blown away with the results. When I say getting a “Professional” is worth it, this is what I mean. She did things I just don’t know how, her experts got me downloads, new email sign ups and if I keep this momentum CONVERTED clients. In Q4 I’m bring back my blog that does very well on Pinterest and all the Freebies. [...]
Top Halloween Costume Pinterest Trends for 2024
"Is that still a thing?" asked my GenZ team member when I told her that deer costumes were the most popular idea on Pinterest Trends right now. While I agree that it's been a go-to DIY option for several years, it's not surprising. You just need to wear brown, buy or make some antlers, and watch a super-cute makeup tutorial. It's not sexy or scary by default so, you can wear it to any event — whether it's a family-friendly festival or an adults-only party. If you haven't explored Pinterest Trends before, this tool offers a unique glimpse into what [...]
Online Store Insights from Birchbox’s Founder Katia Beauchamp
As everyone in retail knows, it's harder to find a first-time customer than get a repeat purchase. So, how did Birchbox approach this? Get their subscribers to pay for high-quality samples then, shop their site for the full-size items. What is Birchbox? One first of its kind, Birchbox is an online monthly subscription service for beauty in skincare. They send subscribers a box of up to five samples of makeup and other beauty-related products. Birchbox doesn’t pay for the samples it includes. Instead, it works with several dozen brand partners, like bareMinerals, Stilla and Kiehls, to stock the boxes and [...]
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