What can we learn from the discourse around “Sundress Season”?
When I write about a trend after it's passed, I do so for two reasons. First, I think it's going to trend again in the next year. So, I'm publishing my thoughtful take on a buzzword 12 months before it trends again. Second, I think there is something to be learned that predicts the next trend. In the summer of 2024, sundress season developed a discussion that's worth exploring beyond the latest temperature drop. Why? The discourse surrounding sundress season tells us a lot about the voices that continue to shape fashion conversations (and it's not just the consumers). What [...]
Looking Back at the CWI Holiday Fundraiser
Verderame, LLC has helped me with many projects. The latest trying to get our online shop to the top during Christmas. Danielle and her team did a great job. We had more sales this past Christmas than ever before. She and her team work tirelesly to give their all for their client. I would highly recommend Verderame, LLC. - Diana, CWI Looking back at this holiday fundraiser for CWI, there are a lot of elements that would work for any non-profit. Several years prior, I built the American Craft Studio website for the Compassionate Women Initiative. We connected through a [...]
Unlocking the Heart of Sales: Promoting Your eStore This Valentine’s Day
As February 14th approaches, the air fills with love, and the commercial world buzzes with the opportunity to capture the hearts (and wallets) of millions. For eStore owners, Valentine's Day isn't just a celebration of love; it's a golden opportunity to boost sales, attract new customers, and deepen relationships with existing ones. Here's how you can promote your eStore and make the most out of this love-filled season. 1. Tailor Your Offerings to the Season of Love Begin by curating a special Valentine’s Day collection. Whether you sell jewelry, chocolates, books, or electronics, find a way to tie your products [...]
The Best Time to Start Advertising Valentine’s Day Gifts
As the echoes of New Year's celebrations fade, businesses and marketers turn their sights to the next major event on the calendar—Valentine's Day. This day of love presents a golden opportunity for brands to connect with their audience, but when is the best time to start Valentine's Day advertising? The key to maximizing your campaign's effectiveness lies in timing, strategy, and understanding consumer behavior. The Best Time to Start Advertising Valentine's Day Gifts The ideal time to kick off Valentine's Day advertising is at the beginning of January. While this might seem prematurely early for some, it's important to consider [...]
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