Top Halloween Costume Pinterest Trends for 2024
"Is that still a thing?" asked my GenZ team member when I told her that deer costumes were the most popular idea on Pinterest Trends right now. While I agree that it's been a go-to DIY option for several years, it's not surprising. You just need to wear brown, buy or make some antlers, and watch a super-cute makeup tutorial. It's not sexy or scary by default so, you can wear it to any event — whether it's a family-friendly festival or an adults-only party. If you haven't explored Pinterest Trends before, this tool offers a unique glimpse into what [...]
Online Store Insights from Birchbox’s Founder Katia Beauchamp
As everyone in retail knows, it's harder to find a first-time customer than get a repeat purchase. So, how did Birchbox approach this? Get their subscribers to pay for high-quality samples then, shop their site for the full-size items. What is Birchbox? One first of its kind, Birchbox is an online monthly subscription service for beauty in skincare. They send subscribers a box of up to five samples of makeup and other beauty-related products. Birchbox doesn’t pay for the samples it includes. Instead, it works with several dozen brand partners, like bareMinerals, Stilla and Kiehls, to stock the boxes and [...]
Maple is the Top Fall Flavor But It Can’t Touch Pumpkin Spice’s Rep
Comparing maple to pumpkin spice illustrates several key points about how I like to use Google Trends as part of my search engine optimization strategy. As consumers, we know that pumpkin spice is popular and that interest in it peaks each fall (thanks, Starbucks). This makes the timing for any pumpkin spice promotion important. It's high-competition so, you don't want to be too early, too late, or too unoriginal. At the same time, interest in maple flavor exists year-round. It's a safe, stable option for a fall flavor. As you think about your content strategy, this information can inform [...]
Back to the Basics? The Cultural U-turn of the Pumpkin Spice Latte
In 2024, a girl's girl would never mock another girl's drink choice. Understanding how we got here is key to uncovering PSL's revival. For 20 years, Pumpkin Spice lattes have been a crucial part of autumnal marketing discussions. Why was it (is it?) so popular and how can we ride the coattails of Starbucks' success? In 2024, calling pumpkin spice a trend is no longer accurate. Rather, it's a zeitgeist, growing from trend to anti-trend to nostalgic mainstay. The Pumpkin Spice Cultural U-turn This year (2025), Starbucks released Pumpkin Spice on August 22, the earliest release to date. [...]
Spooky Strategies: How to Promote Your E-Store This Halloween
As the leaves turn and the air gets chillier, businesses all around are gearing up for one of the most exciting seasons for e-commerce: Halloween. This bewitching season offers a fantastic opportunity for e-store owners to cast a spell on new and existing customers with engaging promotions and eerie-sistible deals. Need some Halloween sale inspiration? Here’s how to make the most of this spooky season and ensure your e-store stands out from the ghoulish crowd. 1. Commit to the Halloween Vibe Firstly, embrace the spirit of Halloween in your online presence. This means more than just slapping some pumpkins and [...]
You Started a Shopify eStore. Now What?
If you just created a Shopify eStore, it can feel like you have a million things on your to-do list. This article tells you how to start promoting your Shopify eStore after you launch it. Who Are You? In this scenario, you are just starting with a Shopify store. Maybe you are an artist or maker. Perhaps you dream of owning a brick-and-mortar store one day. You might be working another job to support yourself while the store gets off the ground — and you don't want to take out a loan to build this business. You Started a Shopify [...]
Understand Shopping Trends
We’re dropping our next newsletter in July 2026. Sign up for exclusive freebies, giveaways, and industry insights.
