Understanding Gen Z’s Relationship to Lip Gloss: The Fix-All for Everything
But over the past year, gloss has skyrocketed to its greatest heights yet. There are 209 million TikToks about lipgloss, with some creators posting regularly about it — their favourite formulas, brands and GRWM videos that focus solely on how to get the shiny look. Lipgloss Is So Back, Emily MacCulloch, Fashion Magazine Youth have always had a knack for redefining the rules and creating new standards for self-expression. For Gen Z, a generation born between 1997 and 2012, the obsession with lip gloss has grown beyond just a beauty product to something symbolic. It has evolved into a “fix-all” [...]
This is your Marketing on Dopamine
Dopamine has emerged as a buzzword, especially among Gen Z, sparking widespread discussions on social media platforms. Known as the "feel-good" neurotransmitter, dopamine plays a crucial role in how we experience pleasure, motivation, and reinforcement. Its newfound popularity as a topic of conversation is not just a reflection of increased awareness about mental health but also a testament to the changing landscape of digital culture and marketing. Dopamine Tattoo on Buzzfeed https://www.buzzfeed.com/sydrobinson1/overdone-trendy-tattoos Dopamine and Its Social Media Spotlight They tried to tamp the pleasure. They would not eat for days (intermittent fasting). They would eschew screens (digital detox). [...]
Crafting the Perfect Mother’s Day Advertising Campaign
Mother's Day is a cherished occasion celebrated worldwide, providing an excellent opportunity for retailers to connect with consumers and boost sales. Crafting an effective advertising campaign for Mother's Day involves thoughtful messaging, strategic timing, and well-planned promotions. Here's how retailers can plan their sales in advance of the holiday to maximize their impact. Understanding the Essence of Mother's Day Before diving into advertising strategies, it's crucial to understand the emotional significance of Mother's Day. This holiday is about celebrating and honoring mothers, recognizing their unconditional love, and showing appreciation. Retailers should ensure that their messaging resonates with these sentiments, crafting [...]
Unleashing Creativity: Lessons from Wason’s Puzzles
Creativity is often viewed as a mystical force, a spark of inspiration that ignites brilliance in art, science, and everyday problem-solving. But what if creativity could be better understood through cognitive psychology? This is where Peter Cathcart Wason's innovative tasks come into play, offering insights into the nature of creative thinking. Sometimes, people misunderstand creativity — substituting technical skill for creative ability, like when an artist sketches a perfectly lifelike representation of an object. Creativity is a way of thinking. It's actually the ability to combine previously unrelated mental elements in a novel, useful way. For example, Einstein was creative [...]
Why You Should Include Infographics in Your 2025 Content Strategy
Whenever my clients ask for an infographic, I usually ask, "Why?" The most common reasons are that they: Want to add visual interest to a design (such as a brochure, information packet, or a webpage) Plan to share it on social media Hope infographics can boost traffic, data retention, etc. Most small businesses use infographics to build brand awareness, engage customers, or generate website traffic. However, many businesses struggle to understand the basics of how to make an infographic. Building a better infographic starts with understanding the "info" part. What is an Infographic? Designers draft visual images, such as a [...]
A Beginner’s Guide to Pinterest Marketing
As a small business owner, you may be wondering if Pinterest is a social media platform or a visual search engine. The answer is “both”. Understanding this duality allows you to promote your business more effectively. If you're looking tips for Pinterest marketing for beginners, this guide will help you get started. Search Engine and Social Media Platform Although Pinterest connects people like a social media platform, the tools within Pinterest use principles of search engines. Ben Silbermann, CEO of Pinterest, explains how their platform has grown from a catalog of ideas to a valuable, visual search engine. In an [...]
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