The Top Color Trends Going into 2025
One often overlooked strategy for enhancing product descriptions is the effective incorporation of color trends. Not only does this technique appeal visually to shoppers, but it also plays a pivotal role in optimizing your site for search engines. Let's explore how you can creatively use colors in your product descriptions to benefit both your customers and your SEO strategy. For this report, I looked up keywords related to each color and then sorted them by search volume and year/year change. I also noted keywords that caught my eye as helpful for visual trends and product descriptions. Top Red Color Trends [...]
How to Get More from Your Marketing Team
There's a reason why The Shop Shop is built around weekly emails and regular, scheduled meetings. Projects don’t stall on their own. They fall into the abyss because of communication issues, personnel problems, or process barriers. Below are the most common areas that project managers need to address. How to Get More from Your Marketing Team Whether you have an internal marketing team or work with an agency, optimizing their performance can significantly impact your bottom line. However, it's not uncommon for marketing projects to face roadblocks. Common Issues that Stall Marketing Projects Lack of Clear Objectives Without well-defined goals, marketing [...]
Choosing the Right Platform: Facebook Ads, LinkedIn Ads, or Google AdWords
When it comes to digital advertising, businesses have a many platforms to review. Three of the most popular platforms are Facebook Ads, LinkedIn Ads, and Google AdWords. Each of these platforms has its unique strengths and is suited for different advertising goals. We explain benefits of each platform, when to use them, and how they compare to one another. Choosing the Right Platform: Facebook Ads, LinkedIn Ads, or Google AdWords Are you sure which pay-per-click (PPC) ad will work best for your campaign? This article compares the big three: LinkedIn, Facebook, and Google. Each platform requires experience to get the [...]
Why does Gen Z Buy Shein When It Goes Directly Against Their Values?
Why does Gen Z buy Shein when it goes directly against their values? In his article, Consumer Values, Brand Behavior, and Cognitive Dissonance, Greg Shumchenia raises an interesting question about the misalignment between younger generation's values (in polls) and how they actually shop. In short, it's probably cognitive dissonance. (Isn't it always?) Shumchenia explores the concept of brand values and how consumers, especially Gen Z, can deprioritize them when making purchasing decisions. Despite claiming to care deeply about ethics and sustainability, many Gen Z consumers continue to support brands like SHEIN, which are notorious for labor violations and environmental harm. [...]
The Best Online Store Insights from the Founders of Seventh Generation
As consumers are increasingly aware of the impact their purchases have on the environment, brands like Seventh Generation stand out as leaders. Since its inception in 1988, Seventh Generation has been dedicated to creating cleaning and personal care products that are environmentally responsible and effective. The brand sets a stellar example for marketing and growing an online store while maintaining a commitment to sustainability. Here's How They Did It Although it started with an online mail-order company, Seventh Generation quickly evolved into a sustainable, green brand. Interestingly, their simple packaging and eco-friendly materials were seen as a negative — at [...]
10 Marketing Concepts Every Shopify eStore Owner Should Study
Running a successful Shopify e-store goes beyond having a great product—it involves leveraging powerful marketing strategies to engage customers and boost sales. Below, we delve into 10 marketing concepts that every estore owner should study to increase visibility, create customer loyalty, and drive conversions. 1. Cognitive Biases Cognitive biases are inherent thinking errors that affect human judgment and decision-making. These biases influence consumer behavior and can be used in marketing to drive conversions. Examples include social proof, scarcity, and anchoring bias. How it works: By understanding cognitive biases, e-store owners can create marketing campaigns that appeal to consumers' mental shortcuts. [...]
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