One often overlooked strategy for enhancing product descriptions is the effective incorporation of color trends. Not only does this technique appeal visually to shoppers, but it also plays a pivotal role in optimizing your site for search engines. Let’s explore how you can creatively use colors in your product descriptions to benefit both your customers and your SEO strategy.
For this report, I looked up keywords related to each color and then sorted them by search volume and year/year change. I also noted keywords that caught my eye as helpful for visual trends and product descriptions.
Top Red Color Trends
There were no breakout tones but, many of the most popular colors were vibrant.
Eye-Catching Keywords include
- candy apple red
- cherry red color
- cadmium red
- carmine red
- brick red color
- venetian red
Top Reds
Avg Monthly Searches | Yr/Yr Change | Competition
- candy apple red 50000 0% Medium
- crimson red 50000 0% Low
- red orange 50000 0% Low
- scarlet red color 50000 0% Low
- light red 50000 0% Low
- crimson red colour 50000 0% Low
- alizarin crimson 5000 0% High
- ruby color 5000 0% High
- neon red 5000 0% Low
- ruby red color 5000 0% Low
- red ochre 5000 0% Low
- coral red 5000 0% Low
- cadmium red 5000 0% Medium
- carmine red 5000 0% Low
- brick red color 5000 0% Low
- mahogany red 5000 0% Medium
- venetian red 5000 0% Low
- cherry red color 5000 0% Low
- rose red color 5000 0% Low
- blood red color 5000 0% Low
Reds Top Yr/Yr Change
- bright red color 5000 900% Low
- dark red color 5000 900% Low
- red violet color 5000 900% Low
Top Orange Color Trends
Burnt orange is a color trend to watch in 2025 — it might become a micro trend.
Top Oranges
Avg Monthly Searches | Yr/Yr Change | Competition
- neon orange 50000 900% Low
- burnt orange 50000 0% Medium
- red orange 50000 0% Low
- reddish orange 50000 0% Low
- light orange 50000 -90% Low
- burnt orange color 5000 900% Medium
- bright orange 5000 0% Low
- rusty orange 5000 0% Medium
- dark orange 5000 0% Low
- golden orange 5000 0% Low
- pink orange 5000 0% Low
- fluorescent orange 5000 0% Medium
- pastel orange 5000 0% Low
- terracotta orange 5000 0% Low
- rust orange color 5000 0% Low
- orange red 5000 0% Low
- autumn orange color 5000 0% Low
- brown orange 5000 0% Low
- brownish orange 5000 0% Low
- coral orange color 5000 0% Low
- dark orange color 5000 0% Low
Oranges Top Yr/Yr Change
- neon orange 50000 900% Low
- burnt orange color 5000 900% Medium
- fluorescent orange colour 500 900% Medium
- sun orange color 500 900% Low
Top Yellow Color Trends
Naples Yellow is mostly trending for interior design. So, consider it for content and photography inspiration.
Top Yellows
Avg Monthly Searches | Yr/Yr Change | Competition
- light yellow 50000 0% Low
- pale yellow color 50000 -90% Low
- yellow ochre 5000 0% Medium
- bright yellow 5000 0% Low
- fluorescent yellow 5000 0% Medium
- sunflower yellow 5000 0% Low
- cadmium yellow 5000 0% Medium
- mustard yellow color 5000 0% Medium
- golden yellow 5000 0% Low
- soft yellow 5000 0% Low
- yellow ochre color 5000 0% Medium
- red yellow 5000 0% Low
- burnt yellow 5000 0% Low
- dark yellow 5000 0% Low
- light yellow color 5000 0% Low
- amber yellow 5000 0% Low
- banana yellow 5000 0% Low
- brown yellow 5000 0% Low
- dark yellow color 5000 -90% Low
- orange yellow 5000 0% Low
- warm yellow 5000 0% Low
- white yellow 5000 0% Low
Yellows Top Yr/Yr Change
- naples yellow 5000 900% High
- vivid yellow 500 900% Low
Top Green Color Trends
While it’s not reflected here, I would expect emerald green and “Wicked Green” colors to trend up in 2025.
Eye-catching keywords include:
- sage green color
- royal green color
- sea green colour
- emerald green
- olive green
- hunter green
- seafoam green
Top Greens
Avg Monthly Searches | Yr/Yr Change | Competition
- sage green 500000 0% Medium
- emerald green 500000 0% Medium
- olive green 50000 0% Low
- hunter green 50000 0% Low
- seafoam green 50000 0% Low
- neon green 50000 0% Low
- dark green 50000 0% Low
- sage color 50000 0% Medium
- kelly green 50000 0% Low
- teal green 50000 0% Medium
- pastel green 50000 0% Low
- light green 50000 0% Medium
- forest green 50000 0% Low
- mint color 50000 0% Low
- blue green color 50000 0% Low
- phthalo green 50000 0% Low
- viridian green color 50000 0% Low
- peacock green 5000 0% Low
- celadon green 5000 0% Low
- light olive green 5000 0% Medium
- pale green 5000 0% Low
- fluorescent green 5000 0% Medium
- irish green 5000 0% Low
- dark forest green 5000 0% Low
- moss green color 5000 0% Medium
- jade green color 5000 0% Low
Green Top Yr/Yr Change
- sage green color 50000 900% Medium
- midnight green 5000 900% Low
- light forest green 5000 900% Low
- alien green 5000 900% Low
- royal green color 5000 900% Low
- sea green colour 500 900% Low
Top Blue Color Trends
Phthalo blue / phthalocyanine blue might become a micro color trend in 2025.
Top Blues
Avg Monthly Searches | Yr/Yr Change | Competition
- light blue 500000 0% Medium
- royal blue 500000 0% Low
- navy blue 500000 0% Low
- blue topaz 50000 0% High
- blue sapphire 50000 0% High
- tiffany blue 50000 0% Medium
- cobalt blue 50000 0% Low
- blue green 50000 0% Low
- periwinkle blue 50000 0% Low
- cerulean blue 50000 0% Low
- navy blue color 50000 0% Medium
- indigo blue 50000 0% Low
- midnight blue 50000 0% Low
- dark blue 50000 0% Low
- powder blue 50000 0% Low
- pastel blue 50000 0% Low
- neon blue 50000 0% Low
- blue green color 50000 0% Low
- robin egg blue 50000 0% Low
- light blue color 50000 0% Low
- dark blue color 50000 900% Low
- navy color 50000 0% Low
- electric blue 50000 0% Low
- cerulean blue color 50000 0% Low
- turquoise blue colour 50000 0% Medium
- cornflower blue color 50000 0% Low
Blues Top Yr/Yr Change
- phthalo blue 50000 900% Medium
- phthalocyanine blue 50000 900% Medium
- dark blue color 50000 900% Low
- peacock blue 5000 900% Medium
- dark navy blue 5000 900% Low
Top White Color Trends
Most of these tones are driven by interior design. So, they’re not as relevant for products as they are for visual trends.
Top Whites
Avg Monthly Searches | Yr/Yr Change | Competition
- white color 50000 0% Low
- color white 50000 0% Low
- off white color 50000 0% Low
- pure white 5000 900% High
- antique white 5000 0% High
- navajo white 5000 0% Medium
- dover white 5000 0% Medium
- eggshell white 5000 0% Medium
- simply white 5000 0% Medium
- linen white 5000 0% High
- eider white 5000 0% Medium
- pearly white 5000 0% Low
- westhighland white 5000 0% Low
- oyster white 5000 0% Medium
- oxford white 5000 0% Medium
- ballet white 5000 0% Medium
- pearl white color 5000 0% Low
- bone white 5000 0% Low
- creamy white 5000 0% Low
- warm white color 5000 0% Low
- cream white color 5000 0% Low
Whites Top Yr/Yr Change
- glacier white 5000 900% Low
- chalk white 5000 900% Low
- pure white 5000 900% High
- pure white color 500 900% Low
- pebble white 500 900% High
- frosty white 500 900% Low
- creamy white color 500 900% Low
- frost white 500 900% Low
- apple white colour 500 900% Low
Top Pink Color Trends
I recommend using these keywords if they align with products.
Eye-catching keywords include:
- dusty pink
- bubblegum pink color
Top Pinks
Avg Monthly Searches | Yr/Yr Change | Competition
- pink 5000000 0% High
- light pink 500000 0% Low
- pink color 50000 0% Low
- hot pink 50000 0% Low
- dusty rose color 50000 -90% Medium
- fuchsia pink 50000 0% Low
- neon pink 50000 0% Low
- pastel pink 50000 0% Low
- barbie pink 50000 -90% High
- salmon pink colour 50000 0% Low
- magenta pink 5000 0% Low
- hot pink color 5000 0% Low
- metallic pink 5000 0% Medium
- powder pink 5000 0% Low
- shocking pink 5000 0% Medium
- dusty pink color 5000 0% Medium
- rose pink color 5000 0% Low
- pink orange 5000 0% Low
- cotton candy pink 5000 0% Low
- rose gold pink 5000 0% High
- carnation pink 5000 0% Low
Pinks Top Yr/Yr Change
- dusky pink 500 900% Low
- bubblegum pink color 500 900% Low
Top Purple Color Trends
This seems to indicate an early visual trend toward darker, rich purples.
Eye-catching keywords include:
- dark plum
- wine purple
- plum color
Top Purples
Avg Monthly Searches | Yr/Yr Change | Competition
- purple 500000 0% Medium
- color purple 500000 -90% Low
- purple color 50000 0% Medium
- light purple 50000 0% Low
- plum color 50000 0% Low
- lilac purple 50000 -90% Low
- lavender purple 50000 0% Low
- purple colour dark 50000 0% Low
- purple dark 50000 0% Low
- light lavender color 5000 0% Medium
- bright purple 5000 0% Low
- light purple colour 5000 0% Low
- deep purple color 5000 0% Low
- grey purple 5000 0% Low
- dark purple color 5000 0% Low
- magenta purple 5000 0% Low
- dark plum 5000 900% Low
- purple pink 5000 0% Low
- blue purple color 5000 0% Low
- bluish purple color 5000 0% Low
- burgundy purple 5000 0% Low
- grayish purple 5000 0% Low
- maroon purple 5000 0% Low
- pale purple color 5000 0% Low
- pink purple color 5000 0% Low
Purples Top Yr/Yr Change
- dark plum 5000 900% Low
- warm purple 5000 900% Low
- wine purple 5000 900% Low
Top Brown Color Trends
No breakout color but, use these keywords if they align with products.
Eye-catching keywords include:
- vandyke brown
- amber brown color
- cocoa brown color
Top Browns
Avg Monthly Searches | Yr/Yr Change | Competition
- brown 500000 0% Low
- brown color 50000 0% Low
- vandyke brown 5000 0% Medium
- dark brown color 5000 0% Low
- light brown color 5000 0% Low
- golden brown color 5000 0% Low
- dark brown shades 5000 0% Low
- amber brown color 5000 0% Low
- brown yellow 5000 0% Low
- cocoa brown color 5000 0% Low
Browns Top Yr/Yr Change
- black brown color 5000 900% Low
Top Black Color Trends
No breakout color but, use these keywords if they align with products.
Eye-catching keywords include:
- black cherry color
- black blue color
- bluish black color
- pitch black colour
Top Blacks
Avg Monthly Searches | Yr/Yr Change | Competition
- black 5000000 0% Low
- black color 50000 0% Low
- ebony color 50000 0% Low
- gloss black 5000 0% High
- jet black color 5000 0% Low
- matte black color 5000 0% Low
- black cherry color 5000 0% Low
- black blue color 5000 0% Low
- bluish black color 5000 0% Low
- dark black color 5000 0% Low
Blacks Top Yr/Yr Change
- black brown color 5000 900% Low
- pitch black colour 5000 900% Low
- black grey colour 500 900% Low
- black velvet color 500 900% Low
- flat black color 500 900% Low
- royal black colour 50 900% Low
The Dual Benefits of Color in Product Descriptions
If you’re wondering how to use this information, don’t try to force it. Instead, consider natural ways to highlight the ways your content can align with these colors.
Engaging Shoppers with Colorful Language
Colors have a profound psychological impact on consumers, influencing perceptions and buying behavior. When shoppers read descriptions that vividly depict colors, they can better visualize the product, leading to a more informed and confident purchasing decision. Using descriptive color language—like “emerald green” instead of just “green”—can evoke emotions and create a more engaging shopping experience.
SEO Optimization through Color Keywords
Incorporating specific color-related keywords into your product descriptions can significantly enhance your site’s search engine performance. When shoppers search for “navy blue dress” or “cherry red handbag,” they are using color as a key descriptor. By ensuring your product descriptions align with these search queries, you increase the likelihood that your products will appear in relevant search results, driving more traffic to your site.
Understanding Color Trends and Consumer Behavior
Most of this data indicates consumer interest — which is different from what industry influencers (like Pantone) or design houses are pushing.
The Influence of Color Trends
Color trends fluctuate with seasons, fashion cycles, and cultural shifts. For instance, a particular shade might become popular due to its prevalence in fashion shows or its association with a cultural movement. Understanding these trends is vital for shop owners and marketers aiming to stay relevant and appealing to their target audience. By keeping abreast of current color trends, you can tailor your product descriptions to incorporate these popular hues, thereby attracting trend-conscious shoppers.
Why Awareness of Color Trends Matters
Being aware of color trends not only aids in creating relevant product descriptions but also in inventory planning and marketing strategies. If a particular color is trending, ensuring you have products in that color could significantly boost sales. Moreover, using trending colors in your marketing materials, including descriptions, newsletters, and social media posts, can enhance brand visibility and appeal.
Practical Tips for Incorporating Colors in Product Descriptions
- Use Descriptive Color Names: Instead of generic terms, use creative adjectives to describe colors. This not only enhances visual imagination but also adds personality to your products.
- Integrate Color Keywords Naturally: Ensure color keywords are part of the natural flow of your product description to maintain readability and SEO effectiveness.
- Highlight Color Variations: If a product comes in multiple colors, dedicate a section of the description to each variation, using vibrant language to differentiate them.
- Link Colors to Emotions and Use Cases: Describe how different colors might suit various occasions, moods, or settings. For example, a “sunny yellow” might be perfect for a summer outing, evoking warmth and cheerfulness.
The Takeaway
By skillfully weaving color into your product descriptions, you can create a more compelling shopping experience while also optimizing your site for search engines. This dual approach not only boosts your visibility but also aligns your offerings with current consumer trends, ensuring your business remains both relevant and competitive.
This research comes from part of the trends report I pull for my clients at the beginning of each quarter. Each report is specific to the client, diving into the keywords and social media topics that are gaining traction in their niche. I build it specifically around their company and products. If that’s something you’d like to have, get in touch with me [email protected] .
Understand Shopping Trends
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