Should you use AI generated text on your website?
And other questions about the value of AI-generated content for Small Business Owner's Websites I wish I had screenshotted a fascinating Thread where users weighed in on what words or phrases make them think the text was written by AI. The list was similar to what's annoying about reading LinkedIn posts from solopreneurs. (Think buzzwords that feel aspirational but, don't mean much.) "‘Utilized,’ ‘implemented,’ ‘leveraged,’ ‘elucidated,’ and ‘ascertained’ are often overused. But what human talks like that in a general article they would write? Almost none." How To Check If Something Was Written with AI (ChatGPT), Gold Penguin As new [...]
Back to the Basics? The Cultural U-turn of the Pumpkin Spice Latte
In 2024, a girl's girl would never mock another girl's drink choice. Understanding how we got here is key to uncovering PSL's revival. For 20 years, Pumpkin Spice lattes have been a crucial part of autumnal marketing discussions. Why was it (is it?) so popular and how can we ride the coattails of Starbucks' success? In 2024, calling pumpkin spice a trend is no longer accurate. Rather, it's a zeitgeist, growing from trend to anti-trend to nostalgic mainstay. The Pumpkin Spice Cultural U-turn This year (2025), Starbucks released Pumpkin Spice on August 22, the earliest release to date. [...]
You Started a Shopify eStore. Now What?
If you just created a Shopify eStore, it can feel like you have a million things on your to-do list. This article tells you how to start promoting your Shopify eStore after you launch it. Who Are You? In this scenario, you are just starting with a Shopify store. Maybe you are an artist or maker. Perhaps you dream of owning a brick-and-mortar store one day. You might be working another job to support yourself while the store gets off the ground — and you don't want to take out a loan to build this business. You Started a Shopify [...]
The Best Time to Start Advertising Valentine’s Day Gifts
As the echoes of New Year's celebrations fade, businesses and marketers turn their sights to the next major event on the calendar—Valentine's Day. This day of love presents a golden opportunity for brands to connect with their audience, but when is the best time to start Valentine's Day advertising? The key to maximizing your campaign's effectiveness lies in timing, strategy, and understanding consumer behavior. The Best Time to Start Advertising Valentine's Day Gifts The ideal time to kick off Valentine's Day advertising is at the beginning of January. While this might seem prematurely early for some, it's important to consider [...]
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