What to Think About Shopify’s Horizons Update
In a nutshell, Shopify's Horizons update doesn't reinvent eCommerce CMS as much as keep it in step with competitors. While I appreciate some of the practical, long-awaited functional updates, I'm less interested in the AI panacea mindset that pervades this release. For my clients, I'm suggesting that we key in on the updates to Point of Sale and Checkout. There are some previous limitations that may be quickly fixed with this update. About Shopify's Horizons Update Shopify just released Horizons, a new design foundation for their sites. Key features include the ability to nest blocks and drag/drop more elements. As [...]
10 Things to Know Before Creating a Shopify eStore
You've finally settled on Shopify for your eStore but, it still feels overwhelming. There are so many experts out there giving conflicting advice — which can be distracting when you just want a small online shop. 10 Things to Know Before Creating a Shopify eStore Creating a Shopify eStore is an exciting venture, offering the opportunity to reach a global audience and grow your brand. However, like any new endeavor, it comes with its own set of challenges. Here are ten things you should know before diving into the world of online retail, along with tips to overcome common hurdles [...]
What to Look for in a WordPress WooCommerce Expert
Many people run their eStores from Wordpress using WooCommerce. If you are thinking about setting up a WordPress website to sell your products online, there are a few key steps to understand. Most notably, you have to turn a Wordpress website into an eStore by adding the shopping cart function and product management system. How to Sell Online with a WordPress Website When you start with a WordPress website (wordpress.com), you need to subscribe to a business plan (at minimum). Otherwise, you can't use the necessary plugins for an eStore. If you have a Wordpress.org site, make sure you've set [...]
How a Shopify Expert Can Elevate Your Online Store
I often say that I'm the second choice for most of my clients. Why? I don't sell my services aggressively. I'm not the most expensive in the market and my agency is fairly young (even though I've been working in this industry since 2008). So, prospective clients often choose someone with a well-oiled sales process. Then, when they don't get the results or client experience they want — they start looking for a replacement. That's usually when they find me — a Shopify expert ready to maximize your potential. From design and development to marketing and SEO, their specialized skills [...]
The Best Online Store Insights from the Founders of Seventh Generation
As consumers are increasingly aware of the impact their purchases have on the environment, brands like Seventh Generation stand out as leaders. Since its inception in 1988, Seventh Generation has been dedicated to creating cleaning and personal care products that are environmentally responsible and effective. The brand sets a stellar example for marketing and growing an online store while maintaining a commitment to sustainability. Here's How They Did It Although it started with an online mail-order company, Seventh Generation quickly evolved into a sustainable, green brand. Interestingly, their simple packaging and eco-friendly materials were seen as a negative — at [...]
10 Marketing Concepts Every Shopify eStore Owner Should Study
Running a successful Shopify e-store goes beyond having a great product—it involves leveraging powerful marketing strategies to engage customers and boost sales. Below, we delve into 10 marketing concepts that every estore owner should study to increase visibility, create customer loyalty, and drive conversions. 1. Cognitive Biases Cognitive biases are inherent thinking errors that affect human judgment and decision-making. These biases influence consumer behavior and can be used in marketing to drive conversions. Examples include social proof, scarcity, and anchoring bias. How it works: By understanding cognitive biases, e-store owners can create marketing campaigns that appeal to consumers' mental shortcuts. [...]
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