Everything You Missed from the 2025 Pinterest Presents

Setting out to prove that Pinterest has become a platform that is “additive instead of addictive”, this year’s Pinterest Presents focused on how their mission has grown them into a tool that advertisers can feel good about while still getting customers.

2025 Pinterest Presents

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A Peaceful Corner of the Internet

From the start, CEO Bill Ready doubled down on the company’s mission to protect emotional well-being. “We deliberately created a platform that makes you feel better when you use it, not worse,” he said. It’s a refreshing message in an era when “engagement” often means outrage. Pinterest’s approach? A calmer, more intentional space that users — and advertisers — can both feel good about.

And it’s working. Advertisers using Pinterest’s full-funnel solutions are seeing nearly 4x more clicks on their ads compared to other channels. That’s proof that kindness really can convert.

The AI That Gets Your Vibe

Pinterest’s secret weapon is its AI-powered Taste Graph — the technology that powers visual discovery. Instead of typing awkwardly phrased search queries (“boho chic neutral fall outfit ideas, but affordable?”), users can simply click through images until they find what feels right.

VP of Design Dana Cho explained it best: “Shopping, browsing and discovery — it’s all inherently visual. And that might be why 39% of Gen Z prefer to start their searches on Pinterest instead of a search engine.”

Even better, people are 70% more likely to follow through on a purchase they discovered on Pinterest. The platform doesn’t just inspire—it converts.

Gen Z Has Entered the Chat (Politely)

Pinterest isn’t just for mood boards and home renos anymore. Gen Z now makes up over half of Pinterest’s 578 million monthly users, bringing new energy to the platform — and they’re loving its lack of toxicity. No comment wars, no chaos, just creative inspiration.

Pinterest has also been leading the charge on online safety. They were the first platform to make accounts for users under 16 private by default, and they even prompt younger users to close the app during school hours. As Ready put it, “Just as auto makers compete on safety, I’d love to wake up in a world where social media platforms compete on their safety records.”

What’s New for Marketers

Pinterest also unveiled several product updates built to make campaigns smarter and more automated — just in time for the holidays:

• Pinterest Performance+: AI-driven automation for campaigns, including new tools like image cropping and ROAS bidding.

• Shopping Boards: Better visibility for shoppable Pins, with seamless catalog integration.

• Enhanced Trends Tool: Get deeper insights and spot emerging ideas up to 90 days early for more strategic seasonal planning.

• Where-to-Buy Links & Local Inventory: Show nearby shoppers what’s in stock and make it effortless to buy right from a Pin.

The Takeaway

Pinterest is proving that social media doesn’t have to be a stressor to be successful. It’s visual, it’s positive, and it performs. In other words, it’s the rare platform where doing good and doing well actually align.

If you’re ready to add a little calm (and conversion) to your digital mix, it might be time to give Pinterest another look.