You’d assume it’s pumpkin, but you’re wrong if you live in the very top or bottom of the United States. Throughout the country, searches for pumpkin pie recipes are much higher than for apple pie, sweet potato pie, and pecan pie. But, there are interesting regional breakouts.

The Most Popular Pie Recipe Search is for Pumpkin Pie

I’m actually shocked that Apple Pie recipe and Pecan Pie recipe are almost tied for second on the charts.

Apple Pie recipe is more popular in a few key states:

  • Wisconsin
  • New York
  • Vermont
  • New Hampshire
  • Maine
  • New Jersey
  • Connecticut
  • Massachusetts

While pecan pie recipe has higher searches in the south:

  • Louisiana
  • Mississippi
  • Alabama

Related Queries by Pie Recipe


The Most Popular Pies by State

Since Google Trends only records searches, and I only compared 4 recipes, this survey from GE is fun to review. Maybe those Southern and Southwestern States like pecan pie so much that they don’t need a recipe.

This Map Shows Each State’s Favorite Thanksgiving Pie—Did It Get Yours Right?, Taste of Home

 

Staying Ahead of Trends with Google

Regardless, I love looking at Google Trends to see what people are looking for — and how my clients can create content around it. Staying ahead of the curve is essential for successful content marketing. One valuable tool that marketers often overlook is Google Trends. This powerful platform can provide insights into current search trends, helping you create timely and relevant content. Here’s a comprehensive guide on how to use Google Trends for planning your content marketing strategy.

Understanding Google Trends

Google Trends is a free tool that analyzes the popularity of top search queries in Google Search across various regions and languages. It provides real-time data and historical insights, allowing you to explore what people are searching for and when. This information is crucial for crafting content that resonates with your audience.

Benefits of Using Google Trends

  1. Identify Trending Topics: Google Trends helps you discover what topics are currently gaining traction. By focusing on these trends, you can create content that captures the interest of your target audience.
  2. Understand Seasonal Patterns: Many topics have seasonal spikes. For instance, searches for “pumpkin recipes” typically increase in the fall. Google Trends allows you to anticipate these patterns and plan your content calendar accordingly.
  3. Enhance SEO Strategy: By understanding what keywords are trending, you can optimize your content for search engines more effectively. This can lead to higher visibility and increased traffic to your website.
  4. Competitive Analysis: Google Trends enables you to compare the popularity of different search terms. This can provide insights into your competitors’ strengths and weaknesses, allowing you to refine your strategy.

How to Use Google Trends for Content Marketing

1. Discover Trending Topics

Start by entering a broad keyword related to your industry in the Google Trends search bar. For example, if you’re in the fitness industry, you might type “workout routines.” The tool will show you the interest over time, related queries, and regional interest.

  • Tip: Look for topics with a rising interest. This indicates that the topic is gaining popularity and could be a good opportunity for content creation.

2. Analyze Seasonal Trends

Use Google Trends to identify seasonal patterns in search behavior. By clicking on “interest over time,” you can see when certain topics tend to peak. This insight allows you to plan content that aligns with these peaks, ensuring it reaches the right audience at the right time.

  • Tip: Create a content calendar based on these seasonal trends to ensure your content is always relevant.

3. Optimize Your Content with Trending Keywords

Once you’ve identified trending topics, delve deeper into related queries and keywords. These keywords can be integrated into your content to improve SEO and increase the likelihood of your content being discovered.

  • Tip: Use a mix of high-volume and long-tail keywords to attract a diverse audience.

4. Monitor Competitor Insights

Google Trends allows you to compare up to five search terms simultaneously. Use this feature to see how your brand compares to competitors and identify gaps in their content that you can exploit.

  • Tip: Focus on areas where your competitors are weak or where there is unmet demand in the market.

5. Evaluate Content Performance

After publishing your content, use Google Trends to monitor its performance over time. Assess how well your content aligns with ongoing trends and adjust your strategy as needed.

  • Tip: Regularly revisit Google Trends to stay updated on new trends and adjust your content strategy accordingly.

Get Inspired

Google Trends is an invaluable tool for any content marketer looking to create relevant and engaging content. By leveraging its insights, you can stay ahead of the competition, anticipate changes in consumer behavior, and optimize your content strategy for better results.

About The Shop Shop

Where do you go for help with your online store? The Shop Shop. We’re a Central Virginia marketing agency focused on everything retail. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.

Additional Reading

  • 20 most popular Thanksgiving pies to bake this year, SoapCentral
  • Map Shows Most Popular Thanksgiving Pie in Every State, Newsweek
  • This Map Shows Each State’s Favorite Thanksgiving Pie—Did It Get Yours Right?, Taste of Home

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