When another client referred Meanwhile Back on the Farm, we were so pleased. They were someone we hoped to work with and the time was right.
Theme Switch
This client already had a Shopify website that had been serving them well for years. They wanted to update to a fresh theme with updated tools. But, they were hesitant to do a relaunch. So, we worked with them to do an invisible site relaunch. Essentially, we swapped the theme while keeping the design fundamentally the same. This meant making careful CSS edits to the new theme to make it match the old theme.
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The relaunch went so smoothly that no one noticed. But, now, their site is faster and they have more current and advanced tools to manage their website.
Search Engine Optimization (SEO)
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Before we started working together, their site’s average rank was around 34-36. Now (January 2024) their average position is 21.5.
Additionally, we started tracking a list of target keywords at the outset of the campaign. Then, we worked to target those keywords. Initially, the ranked for about 200 keywords. Today, they rank for over 1,300 keywords. Finally, they ranked well for branded keywords at the outset. Now, they rank for many target keywords (branded and non-branded) and those positions continue to improve each month.
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