do what you love

We Find the Customers

At The Shop Shop, we specialize in retail marketing — offering strategic services and flat-rate packages for shop owners, artists, and makers. We’ll come alongside your team to help you get more out of your website, social media, and email marketing. Everything we do fits seamlessly with your in-store promotions or online drops to create a captivating shopping experience. Partner with our Lynchburg Marketing Agency and let’s redefine the future of retail together.

do what you love

product photography

estore design

email marketing

retargeting ads

social media marketing

SEO & SEM

a marketing agency for
Makers, eStores, and Retailers

We’re a Lynchburg marketing agency focused on everything retail. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.

an unparalleled
Client Experience

Working with us is simple. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love.

Regular Meetings: We visit in person or schedule phone calls to discuss your projects. This keeps our team on the same page as our clients throughout the week. It also helps us identify opportunities and challenges for a more personalized client experience.

Weekly Email Updates: Every Friday, each client receives an email summarizing the past week’s activities — including progress on the project. We also note anything needed from your team like approvals or content. Finally, we list what’s on the agenda for the following week.

Monthly Reports: At the end of each month, we prepare a progress report customized to your project or campaign. This covers the metrics that matter most to you — for strategic decisions about your project.

real people

Local Talent

Danielle Verderame
Owner

Rachel K.
Graphic Designer & Illustrator

Lynn
Marketing Assistant, SEO

Jess
Marketing Assistant, Social Media

Rachel L.
Account Coordinator

Enter Our Next Giveaway

We’re announcing our next giveaway in our December 2024 Newsletter. Sign up to get the details.

Favorite Projects

Meanwhile Back on the Farm

Their Shopify website had been serving the client well for years and they wanted a fresh theme with updated tools. But, they were hesitant to do a relaunch. So, we worked with them to do an invisible site relaunch.

CWI Craft Studio

We created an estore for Compassionate Women Initiative. Their collection is inspired by vibrant kitenge fabric. One special touch? We designed several graphic elements that used these colors and patterns. It’s a unique look — targeting an American shopper while honoring their Ugandan style.

P.R.E.A.M.

At the start of the project, P.R.E.A.M. already had a Square website connected to her P.O.S. System. We worked with her to improve the design and bring the shop’s real-world experience online.

Luminaria Wilderness Ventures

For this project, I worked with the team at Luminaria Wilderness Ventures. At the time, they hadn’t launched their website yet. They had started the project and hand most of the site built out. They brought me in to optimize it for search, improve performance, and make a few final web design changes.

Erin McDermott Jewelry

We created a Pinterest Ad campaign to complement their other marketing efforts — with an average ROA (checkouts) of 36.24 over 3 months.

D.R. Mitchell, Artist

For this project, we created a website for local artist, D.R. Mitchell. He wanted to offer his paintings as prints online. So, we set him up with a print-on-demand option through Shopify.

happy clients

Danielle is amazing. I can’t praise her enough for all the work she did on optimizing and helping to design my WordPress website. She’s such a pleasure to work with, extremely knowledgeable, patient, her response time is beyond belief fast and there wasn’t anything she couldn’t fix, create or customize. I would 100% hire her again.

Nikki Van Schyndel
Luminaria Wilderness Ventures

Danielle is exceptional. If you aspire to elevate your small business with effective marketing strategies, collaborating with her is highly recommended. She consistently delivers on her commitments and never fails to impress. Moreover, her services are reasonably priced, making her an ideal choice.

Sade Campbell
Owner, Blakely Bath & Co.

Danielle did an amazing job on my website. I have gotten so many compliments on it. Was very helpful in showing me how to use it as well.

Latia Hancock
Owner, P.R.E.A.M.

Verderame, LLC has helped me with many projects. The latest trying to get our online shop to the top during Christmas. Danielle and her team did a great job. We had more sales this past Christmas than ever before. She and her team work tirelessly to give their all for their client. I would highly recommend Verderame, LLC.

Diana Ferrell
Compassionate Women Initiative

Highly recommend Danielle and her team! She’s so easy to work with and it’s like she knew EXACTLY what I wanted without me having the ability to articulate it. I gave her a broad idea and carte blanche to get creative. She knocked my project out of the park! Danielle was patient, kind and utterly professional. I will absolutely only use The Shop Shop for anything small business related from here on out. Thank you, Danielle!!

Marisa Freeman
Whole Heart Candle Company

I used Danielle to update our market logos and was extremely happy with the quality. It was done in a timely matter and she went above and beyond when I asked for changes and assistance when I was using the images for different projects. I highly recommend her!

Katelyn
Peaksview Market

Danielle was extremely helpful in doing an audit for my website. She was able to answer my questions and offered a wealth of information. Her prices are extremely reasonable for the quality of work you get too. 10 out of 10 reccommend!

Katelyn Archer
Flame & Arrow